Business Partnering and Investment Success Stories
Malia Holding
Malia Holding is a Lebanese diversified business group with full equity ownership in 11 affiliated companies. They operate locally and internationally in the following sectors: development, manufacturing, marketing and distribution, pharmaceuticals, information technology, contracting and engineering, fast-moving consumer goods, retailing, real estate and tourism development.
A central service management entity, Malia Trust performs back-office operations for the group and its affiliates.
Individual companies are assigned U.S. partners such as Procter & Gamble, Mars. Inc, Merck KG, Cisco, Intermec, Shiseido, British American Tobacco, and the Rotana Group.
Below are some illustrative examples of successful partnerships that Malia has established with international business counterparts.
http://www.maliaholding.com/
rsamanns@maliaholding.com
Cosmaline – Contract Manufacturing Agreement for P&G
Cosmaline Industries is a company specialized in the entire supply chain and manufacturing of fast-moving consumer goods: personal care categories, aerosols and liquid detergents and cleansing. Company processes embrace the entire product cycle ensuring advanced research and development, sourcing, production, warehousing and logistics. Highly efficient operating systems resulted in long-term, preferred partner status. Cosmaline has been ISO certified for quality management and for environmental management systems.
The company serves as Procter & Gamble's contract manufacturing and contract filling base for its personal care categories, including responsibility for Procter & Gamble's product supply within the MENA region. Following a meticulous selection process, Cosmaline's ability to incorporate P&G's global supply chain standards created significant advantages.
Ch.Sarraf & Co – Distribution & Representation Agreements, P&G, Burberry, Shiseido
Ch.Sarraf & Co. is focused on FMCG as well as on B2B distribution, and represents Procter & Gamble's personal and professional care categories: Shiseido and Burberry Cosmetics, Fine Fragrances, and several other international brands.
Deeply embedded in Lebanon, the company has been instrumental and contributes significantly to the establishment and growth of its international partners' portfolios. Customized business units have addressed individual partner and market needs most effectively in building brand positions and meeting demanding targets. Substantial market shares will be achieved through continuous focus on all FMCG trade fundamentals.
Malitab: Trade Marketing – Strategic Partnership with British American Tobacco
Malitab is among the largest specialized trade marketing organizations in the Lebanese tobacco industry. Through a strategic partnership with British American Tobacco, Malitab was founded after being selected through a competitive tender process.
As the physical distribution is governed centrally through state owned organizations in Lebanon, Malitab represents and performs the in-market operations for British American Tobacco.
Following Malitab's establishment, BAT's portfolio experienced a substantial increase and broadening of brand presence and accessibility. Close custumer relations result in preferred supplier status, leading to exceptional visibility, outlet furnishing and short trade replenishment cycles. Integrated collaboration with BAT enables effective alignment and market strategy execution.
In 2007, BAT CEO recognized Malitab as the 'Best Practice Model' of the Middle East Region
MaliaTec: ICT – 1st regional Service Center for Intermec Technologies
MaliaTec is a leading system integrator in ICT solutions that is specialized in wireless mobile computing. The company combines application software development, hardware and networking solutions, along with business consultancy services, to provide its customers total solutions.
In partnership with leading U.S. corporations Intermec Technologies, Extech Instruments and Cisco Systems, a rapid expansion of partnership presence in the Levant market has been achieved by delivering successful implementation that responds to the demands of industrial and commercial companies in the DSD, warehousing, retailing, distribution and healthcare markets.
MDS Group
ICT – Distribution – Gateway to the Middle East, GCC and South East Asia
MDS Group is a Lebanese ICT Company, focused on sales and support. MDS represents mostly American Brands. Established in 1967, MDS Group expanded its reach to more than 50 countries in the Middle East, Africa and South East Europe. As such, and due to its extensive experience in dealing with and representing multinationals, MDS has helped increase revenue for more than 40 US companies in these countries
Today, more than 60 companies are affiliated with the group employing 2,000 staff and generating a turnover of U.S. $1 Billion.
http://www.mdsholdings.com/
k.harfouche@mdsholdings.com
Murex
ICT – Local Testing and Quality Assurance Lab for internationally developed software
Murex was established in 1986 and specializes in the provision of integrated front to back office financial software to major areas of securities and derivatives trading, such as foreign exchange, interest rates, equities, commodities and credit derivatives. The Murex group (http://www.murex.com/) consists of a holding company (Murex International Luxembourg) and 8 entities (Murex S.A.S. in Paris, Murex N.A. in New York, Murex Systems in Beirut, Murex Asia in Tokyo, Murex Southeast Asia in Singapore, Murex Australia in Sydney, Murex Advanced Technologies in Ireland and Murex Financial Software Service in China) with a global turnover of U.S. $225 in FY 2006. Murex has over 800 employees of 60 nationalities servicing 200 clients scattered throughout 50 countries worldwide including: J.P.Morgan, Citibank, Bank of America, HSBC, ABN Amro, BNP Paribas, CA Lyon, Commerzbank, Argentaria, Mizuho, etc. as well as corporate treasuries such as British Petroleum, Total, FIAT, etc.
Murex's long-range objective is to provide an wider range of integrated services to the buy-side and the sell-side of the financial sector.
In 1996, Murex commenced operations in Lebanon and progressively grew its Beirut office to the company's third largest. In a nutshell, the Beirut office develops and operates highly sophisticated systems to assist its Paris sister office in running nightly tests, and checks millions of source codes on over 30 terabytes of databases to guarantee the quality of the systems distributed to their clients.
http://www.murex.com/
Salim.EDDE@murex.com
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