Training Documents and Resources

Throughout the month of April 2007, the U.S. Chamber of Commerce trained over 400 Lebanese small business owners, executives and employees at the American University of Beirut.  Below, we invite you to take advantage of the resource materials that we shared with Lebanese industry, and hope that they will be of interest and use to your business, as well.

Training Seminars

• Training Overview (PDF)
• Strategic Planning Course Outline (PDF)
• Marketing Strategy Course Outline (PDF)
• Improving Business Performance Course Outline (PDF)

Training Documents

Introduction to Strategic Planning for Small Business

Course Synopsis

1. Session 1: What is Business Planning?
2. Session 2: Essential Decisions for Business Planning
3. Session 3: Defining Business Purpose and the Mission Statement
4. Session 4: Case Study
5. Session 5: Your Business Environment
6. Session 6: Thinking Strategically
7. Session 7: Developing a Business Plan Stage 1
8. Session 8: Developing a Business Plan Stage 2
9. Session 9: Participant Exercises
10. Session 10: Business Planning Options
11. Session 11: Preparing Your Business Plan
12. Session 12: The Organization and Your Plan
13. Session 13: Participant Exercises

Introduction to Developing a Marketing Strategy

 Course Synopsis

1. Session 1: Marketing Programs
2. Session 2: Marketing and Strategic Planning
3. Session 3: Elements of a Marketing Plan
4. Session 4: Market Planning - Situation Analysis
5. Session 5: Marketing Planning Exercise
6. Session 6: Developing a Marketing Plan
7. Session 7: Understanding Your Customers Stage 1
8. Session 8: Understanding Your Customers Stage 2
9. Session 9: Understanding Your Customers Stage 3
10. Session 10: Understanding Your Customers Exercise
11. Session 11: Budgeting and Forcasting
12. Session 12: Creativity and Marketing
13. Session 13: Branding
14. Session 14: Marketing and Advertising
15. Session 15: Marketing Plan Exercise

Introduction to Improving Business Performance

Course Synopsis

1. Session 1: What is Six Sigma?
2. Session 2: Your Company and Six Sigma
3. Session 3: Defining Key Business Metrics
4. Session 4: Staffing Your Six Sigma Initiative
5. Session 5: Participant Exercise
6. Session 6: Selecting Your Six Sigma Project
7. Session 7: Defining Your Six Sigma Project
8. Session 8: Measurement - The Second Step
9. Session 9: Analyze That!
10. Session 10: Participant Exercise
11. Session 11: Your Six Sigma Project - The Improvement Phase
12. Session 12: Your Six Sigma Project - The Control Phase
13. Session 13: Sustaining Your Six Sigma Gains
14. Session 14: Six Sigma Review